Marketing Triad to help my clients understand the most important strategies independent professionals should put in place FIRST. The triad includes three groups of strategies: Networking, Visibility Strategies and Grassroots Strategies. Here are a few examples of each: Networking Strategies · Local Meetings · Trade Shows & Conferences · Referrals & Strategic Alliances · Telemarketing / Follow-up · Social Networking Visibility Strategies · Local Showcases · Speaking at Conferences · Teleseminars / Webinars · SEO / SEM (Web Marketing) Grassroots Strategies · Database / Customer Relationship Management (CRM) · Follow-up Marketing · Direct Mail · Email Marketing · VIP Lists Determining the mix for your Marketing Triad is crucial to your marketing success, as these are the core strategies you should mobilize to sell your knowledge and expertise. Start with networking and visibility strategies. Determine where you can go, who you can present to, to help you build a list of prospects whose needs are a match for your services. Get yourself booked, pencil key networking opportunities into your calendar, begin to connect with the marketplace. Maintain and nurture those relationships through Grassroots Strategies, drawing them into your sales funnel, all the while building TRUST.
Category Marketing Plan