In this podcast, Toni and I wrap up our six-step Marketing Gameplan process and discuss the importance of consistency when you Execute Your Marketing Gameplan. We’ve finally arrived at the lest step in your marketing strategy : Execute Your Marketing Gameplan. This is where all the work you’ve done starts to pay off and it’s also one of the scariest and most fun moments for your business.
Without consistency, your Marketing Gameplan will not work. Now is the time to determine the benchmarks and goals for your social media and networking efforts, and to figure out how you’re going to measure your progress. You want to make sure that you’re creating synergy between the content you create and the marketing strategies you put in place. Learn more about the importance of consistency in your marketing gameplan in this week’s podcast:
We’re now getting to one of the most important and exciting steps in your marketing plan, and probably the one that people want to jump to most quickly before they’re ready: Creating Your Marketing Tools. If you start to develop your marketing tools without having gone through the first four steps of the process, you could be setting yourself up for a lot of expensive frustration. In this podcast, Toni and I continue our review of the Marketing Gameplan process and discuss why you should wait to Create Your Marketing Tools until step five.
I find that when my clients skip ahead to this step, they’ll usually end up wasting a lot of money and time because they just have not prepared thoroughly enough to develop the right tools. The risk you take if you don’t follow the right sequence in your marketing strategy, is that you won’t connect with your clients the way you should. You could end up having to rebuild your website (again), or rewrite your white papers, or start your Facebook page all over again. Take the time to execute your marketing strategy in the right order, and you’ll save money and time while creating more effective marketing tools — learn more about when and how to create your marketing tools in this week’s podcast:
Do you know were your best customers are so you can connect with them? A lot of people don’t realize that they’re not capitalizing on the connections they’ve already made within their market, or how to find new ways to serve and leverage these connections. In this podcast, Toni and I continue our review of the Marketing Gameplan process and discuss step four: Determine Your Marketing Strategies.
Sometimes I find that my clients are heading in the right direction with their marketing strategies, but are still missing that extra push to get them to the next level. Even if they’re attending trade shows or going to where their market meets, they haven’t quite figured out the best way to make the most of those connections. Take a fresh look at your strategies and make sure you’re capitalizing on every opportunity to meet with your market — learn more about connecting with your market in this week’s podcast:
Are your solutions (programs, presentations, resources, etc) ALIGNED with your customers needs, goals, desires? Are you frustrated because you’ve got great offerings that it seems no one wants to buy — but you KNOW your expertise can help people?
Oftentimes, when we aren’t packaged properly (likely due to misalignment with how your prospects want to buy), it can feel frustrating and cause us to look for external factors to “blame.” When you struggle to book business or sell your products, the fear of failure often sets in, causing you to second-guess your calling.
The next step of the Marketing Gameplan, Package Your Solutions to Solve Your Customers’ Problems, can breathe new life into your business by magnetizing your offerings so finding and attracting customers becomes almost effortless.
Learn more in this week’s podcast and also be sure to check out Misty’s “How Should I Market Myself“ program – a step-by-step, how-to guide for getting the marketplace to listen when you speak.
Do you know who your best customer is and how to connect with them? Many people struggle because they aren’t clear on who they serve and why they’re relevant. In this podcast, Toni and I review the Marketing Gameplan process and discuss step two: Know Your Customer.
My clients, even the ones with a strong identity, really struggle with this. Oftentimes, our fear of “lack” keeps us stuck and unclear on who our best customers are. You aren’t limited yourself by “choosing” a niche — learn more about this important step in this week’s podcast: