Thursday, June 23rd, 2011
So after lots of technical speed bumps and a nice learning curve, Toni Birdsong and I are officially launching our podcast series: Marketing Minutes – Straight Talk from the Trenches.
On a weekly basis, we’ll be podcasting and delivering to your inbox snippets of valuable content that explores:
- The marketing and branding process
- Common issues and challenges business owners face while developing and executing their gameplans
- Nuances of business development that people don’t often talk about – but the mastery of which can make-or-break your success.
Real Conversations about Real Marketing Issues
These conversations will be different from a lot of the sterile, tactical content a lot of so-called “marketing” experts tout. We want to talk about how this stuff really gets executed in the trenches…like those moments when you’re all-hands-on-deck trying to make things happen and the formulas often go out the window in favor of strategies that work within a certain business environment. Toni and I have both cut our teeth on “making it happen,” not just talking about it. I hope you find this content useful.
So here we go…the next six podcasts are devoted to setting your foundation by developing your Marketing Gameplan. We are going to explore all six steps of the Marketing Gameplan process. It’s important that you understand the sequencing needed to effectively build your campaigns.
Excited for the journey! Leave us your feedback, podcast ideas, burning questions, frustrating situations…we’ll develop podcasts specifically for your situation.
And we begin …