My CartPodcast: Create Your Marketing Tools
We’re now getting to one of the most important and exciting steps in your marketing plan, and probably the one that people want to jump to most quickly before they’re ready: Creating Your Marketing Tools. If you start to develop your marketing tools without having gone through the first four steps of the process, you could be setting yourself up for a lot of expensive frustration. In this podcast, Toni and I continue our review of the Marketing Gameplan process and discuss why you should wait to Create Your Marketing Tools until step five.
I find that when my clients skip ahead to this step, they’ll usually end up wasting a lot of money and time because they just have not prepared thoroughly enough to develop the right tools. The risk you take if you don’t follow the right sequence in your marketing strategy, is that you won’t connect with your clients the way you should. You could end up having to rebuild your website (again), or rewrite your white papers, or start your Facebook page all over again. Take the time to execute your marketing strategy in the right order, and you’ll save money and time while creating more effective marketing tools — learn more about when and how to create your marketing tools in this week’s podcast:
About Misty
Over seven years ago, Misty started MyStrategicMarketer.com and Strategic Marketing Solutions with a vision for helping independent professional grow profitable, sustainable business that gave them the opportunity to do the work they love while contributing meaningfully to the world. Her background in artist management and marketing uniquely-positioned her understand the gritty, everyday business-management issues that creative individuals struggle with and the blind spots that prevent them from making sound strategic decisions.
[...] Step 5: Create Your Tools [...]
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