My Cart“How Should I Market Myself” Program
“How Should I Market Myself?” Program
A break-through program to help you do more of the work you love, making a living making a difference!
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I constantly vacillate between feast or famine: I’m either pounding the pavement to get new clients or I’m so busy with client demands that I don’t have time to line any more clients up… and the income swings are exhausting.
- I don’t know how to narrow down my market. I’m scared to get too specific because I don’t want to miss out on any income opportunities that might come my way.
- I’ve been growing my business for awhile now with some success, but I don’t feel fulfilled like I used to.
- I’m want to go full-time in my business, but I’m not sure how to build sustainable income around my expertise.
Hi there. I’m Misty Williams. For nearly 10 years, I’ve been working with independent professionals (speakers, authors, coaches, consultants, trainers) just like you to market and grow their businesses, and I’ve seen it all: what works, what doesn’t. What trips people up, what gets them unstuck. People sabotoging their success, people breaking through to big money.
I’ve worked one-on-one with hundreds of independent professionals, and while the stories and influences of everyone’s path to success have unique elements, the over-riding challenges, struggles, and road-blocks are eerily similar.
I’m not your average “consultant.” My role as an advisor hasn’t been spent behind the lemonade stand, offering refreshment and positive thinking while my clients struggle to figure things out. I have earned my stripes joining them in the trenches, testing out methodologies, strategies, every marketing “trick,” tactic, angle and process imaginable to help my clients get results.
Have you ever heard yourself musing:
- I really want to help people, and I don’t want to have to worry about money.
- I have wasted so much money on marketing with nothing to show for it; nothing seems to work for me.
- I hear so much conflicting “advice” on what I should be doing to grow my business that I feel paralyzed and I’m afraid of making a mistake.
Over the years, I’ve discovered that the key to developing a successful marketing campaign doesn’t lie in a specific strategy or fool-proof marketing gimmick–successful marketing that brings in a sustainable, healthy income is achieved by laying a solid foundation for producing predictable, replicatable results.
My clients pay me thousands of dollars to walk them through our Marketing Gameplan program, and for two years, I’ve been developing the “How Should I Market Myself” program to make my process available to the masses at an affordable price.
The success of my program lies in its sequencing: deliberately doing the right things in the right order. If you swapped the location of words in a sentence, you completely change its meaning: The dog bit Larry. Larry bit the dog. If you change the order of the digits in a friend’s phone number, you will get a “wrong number” message or you’ll be greeted by a stranger when you place the call–neither outcome is what you were hoping for when you dialed the number.
Going through this program with intention, completing each step before moving to the next one ensures that you:
- make strategic decisions based on crucial distinctions unique to your business,
- spend your marketing dollars wisely,
- avoid the snares of the feast-or-famine trap,
- get the most bang-for-your-buck by understanding how to capitalize on opportunities that come your way,
- experience fun and fulfillment doing the work you love, and
- nimbly respond to changes and opportunities in the marketplace that allow you to contribute meaningfully and make good money doing it.
This revolutionary 4-month program packages our Marketing Gameplan process into 12 modules that include in-depth training and practical guidance to walk you step-by-step through the process of developing your Marketing Gameplan. You will learn why you’ve tripped up, how to get unstuck, what to do, when to do it, and how to get the absolute best results from the marketing dollars you invest.
“How Should I Market Myself” Modules:
Lesson 1 – Introduction to How Should I Market Myself?
Lesson 2 – Know What You Offer & Profile Your Customer
Lesson 3 – Develop Your Marketing List
Lesson 4 – Develop Your Offerings to Solve Problems
Lesson 5 – Writing: Leveraging your Expertise into Content
Lesson 6 – Determine your Promotional Strategies
Lesson 7 – Developing your Selling Process
Lesson 8 – Develop your Promotional tools
Lesson 9 – Developing Infrastructure & Executing Your Plan
Lesson 10 – Creating Your Tools & Working with Designers
Lesson 11 – Developing a Lead Generating Web Site – Part 1
Lesson 12 – Search Engine Optimization [SEO] & Search Engine Marketing [SEM] - Part 2
Bonus Lesson – Growing your business
There are two ways you can harness the power of this program:
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Enroll in the How Should I Market Myself? Program today for only $199 and become a Marketing Maven (free!). This option is best for people that want to “wade” into the marketing development process and learn through self-study and tapping their existing resources for support. (Learn more about Marketing Mavens).
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Enroll in the How Should I Market Myself? Program (value: $199), become a Marketing Maven (free!) and get four (4) one-on-one coaching sessions with Misty (reg. $1200) for only $495! This option is best suited for people who want help in the trenches, support when they are stuck, and an objective perspective to help them identify new opportunities, and get the traction they are committed to. Coaching sessions are scheduled as needed and are good for one year. (Learn more about Marketing Mavens.)
