Hosted by Misty Williams & Dan R Morris
Entrepreneurs are gladiators. The have the work ethic of the gods. But let’s be honest: Wrestling the alligator sucks sometimes. You’re never going to “catch up.” Getting your inbox to zero isn’t going to save you.
The secret to gaining more influence, more money, more opportunities–isn’t working harder. How do you move from “being controlled” by the to-do list, to controlling it?
In the 21st century, we have the opportunity to economically build businesses that are leveraged and scalable, to build teams virtually that will grow us to the next level. The biggest threat to growth isn’t The Competition–it’s YOU … running out of time.
With the right business model, the right systems and processes, and the right team, business gets easier. Making a difference becomes scalable. And you make a lot more money with more fulfillment, and fewer nights and weekends. It comes down to math.
The MarketectU Mastermind is a four-week, hands-on interactive experience that includes four information-packed, 90-minute calls with master marketing strategists Misty Williams and Dan R Morris.
Together, we’ll help you create the clarity you need to BREAKTHROUGH and start building massive momentum in your business!
1) Finding Your Sweet Spot
Wednesday, April 10, 2013 * 4 pm CT
The most fulfilled business owners have opportunities galore, clients they love to serve, a supportive team that they can count on, and freedom and abundance that comes from being well-positioned in the marketplace.
Have you uncovered the right alignment between what you offer and who you serve? Do you have a symbiotic relationship with your ideal customer that leverages “the law of attraction” and other rapport-building strategies so that you don’t ever feel like you’re “selling”? The difference between marketing “working” for you or not lies in the clarity you have around your sweet spot:
Your Genius + Your Ideal Client + How You’re Packaged (Positioning)
On this call, Misty Williams is going going to frame out how the Marketect Process works, help you understand the sequencing (doing the right things in the right order) that will save you time and money as you grow your business, and take you through some guided exercises to help you nail your Marketing Axis (find your “sweet spot”) so that engaging with the marketplace is energizing and fun, without all the sales pressure that makes many of us want to close up shop.
2) Your Marketing Message: How their voice grows your business
Wednesday, April 17, 2013 * 4 pm CT
In order to effectively connect with the marketplace, you’ve got to understand how your ideal customer is talking about the problem you help them solve. We are all good talking about how we make things “better,” but often not-so-good at being able to connect, empathize, and build rapport with our audience so that we effectively “earn” the right to serve them.
The way we want to talk about or “sell” our work, expertise or product is often not aligned with how the marketplace wants to buy, resulting in lots of wheel-spinning and arm wrestling to try to get clients. On this call, Misty & Dan are going to help you understand how to engage with the marketplace so that getting interested prospects is easy and fun. Dan will take us through a quick crash-course on “how google works,” too, to help you better-understand how you can funnel organic traffic back to your site and convert that traffic into customers.
3) Setting up the Dominos: Align Your Marketing Efforts to Bring in Customers
Wednesday, April 24, 2013 * 4 pm CT
For independent professionals, there are three main strategies to execute to grow your business. What most people consider “marketing”activities are actually not part of the core strategies that help businesses get traction in the marketplace.
In order to effectively grow your business, you need to know where your customers and great joint-venture partners can be found in the marketplace, both online and offline. In fact, before you finish putting together your marketing strategy, start developing your tools and executing your gameplan, hedge your bets by taking some time to see how your customers are organizing themselves both online and offline, and understand the platforms that are available to you to leverage to connect with them.
On this call, Misty & Dan are going to teach you about the Marketing Triad and how you can use it to anchor your marketing plan (saving you GOBS of time and money!), and we’re going to talk targeting–we’ll explore some key places that you can search to find out if and where your customers are organizing themselves into groups both on and offline, and show you how to build out a calendar you can use to guide your marketing efforts over the course of a year.
4) Leaving the Rat Race: Reducing Risk Leveraging Cloud Resources & Building Your Team
Wednesday, May 1, 2013 * 4 pm CT
Your success in business greatly depends on your ability to help people get results. You need two things to do this well: LEVERAGE and SCALE. Leverage will free you up to do the most important work your business requires: creating and leading. Most often, leverage is obtained by streamlining your work using good business systems, technology, and great team members. Without leverage, you can’t “scale” your business–you will always be limited to serving only those you can personally support. Getting ahead financially and making a big difference in the world for people who need what you offer depends in large part on the scalability of your business.
On this call, Misty is going to help us understand the key shifts that need to happen in our businesses to really start increasing our income. Her expertise is very 21st-century — building virtual teams that don’t necessarily work together in the same office and may or may not live in the same area code. We’ll review the cloud resources that Misty uses to manage her team, discuss five key lessons for hiring new team members, and drill into the magic bullet for making it all work virtually: great systems.
Plan to set aside 90 minutes for each call.
This program includes:
Misty Williams is the founder of Strategic Marketing Solutions, a marketing strategist and author of How Should I Market Myself?. She works with speakers, coaches and consultants to “Marketect” their marketing gameplan to grow their businesses.
Misty’s career began in artist management and marketing before she founded Strategic Marketing Solutions in 2004. Her clients include bestselling authors, nationally-known speakers and a plethora of experts who package their expertise as speeches, books, training and coaching programs, tv/radio guests, and more.
Misty is a member of the American Marketing Association and has been a featured presenter for the National Speakers Association. She has spoken for local and national associations across the country in both the speaking and coaching world, she’s been a featured lecturer for Vanderbilt University.
Dan R Morris, author of LettersFromDan.com and co-founder of The Marketing Calendar Blueprint, a marketing strategy program dedicated to improving your revenue stream from online efforts. Dan is an infomercial producer, niche website owner, product developer, author and mastermind leader. Dan actively encourages business owners to take that extra step so that “Hope” doesn’t become the marketing plan.